BWTT Presents Founder Friday Series: Evonya Easley

Evonya Easley is the founder and CEO of Love E Fashion. She aims to help busy professionals show up as their most confident selves by combining personal style consulting and goal setting. Clients receive unique pieces that fit their lifestyle needs. After working as a corporate accountant for ten years, Evonya understood the challenges of feeling like your personal style had to be compromised to look professional and competent in your role. 

Image is important, and finding your style is just as important as finding your voice. Evonya strongly believes that regardless of your size or where you are in life, you can always show up as your best self through your style. Through a decade of passion and dedication to empowering people, she has worked with NY Fashion Week, Milly By Michelle Smith, Turner Broadcasting, Fox, CBS, Vh-1, Tyler Perry Studios, and Disney, just to name a few.

However, there is more to love, so let us take a glance.

Tell me about yourself. How would you describe yourself?

I’m a go-getter passionate about empowering people using their image and style to achieve their personal and professional goals.

Growing up, did you ever think you would be a business owner? What was your relationship with entrepreneurship?

Yes, my father is an entrepreneur, and I planned on it happening eventually, but it happened a little sooner than I had planned or prepared.

Now that you are an entrepreneur, how do you stay motivated? How have your entrepreneurial motivations changed since you first started?

When I started, it was a passion/hobby that became profitable. When I started, I was just trying to survive; now, I am focused on scale and growth. I stay motivated by surrounding myself with other strong women in business.

It’s one thing to stay motivated by yourself, but who would you say is your greatest support when facing hardships in business?

God, my faith, prayer, and my tribe

How important is having a sense of community in your day-to-day?

Very important, my business is all about businesses working together. I can’t do what I do without the local businesses in my community.

Briefly tell me about your career background and journey.

I have been a personal stylist for over a decade. I worked with many clients in my career and have worked in every aspect of this business, from entertainment, fashion, corporate and private clients. I want to empower people to accomplish their goals through their image and confidence. This is why I pivoted to tech to scale to help more people, and I want to create generational wealth and legacy for my family and help other women business owners.

What idea inspired you to start your business?

I worked as an accountant after getting my Masters in finance and just styled people on the side for fun got an opportunity to style a fashion show for a magazine. They paid me, and it sparked the idea that maybe this could be a business.

How did you come up with the name of your company?

I believe I am giving my gift of style and creativity to my clients, and when you give someone a gift, you always sign love and your name, so my company name was born “From Me to You, Love E.”

Do you feel that your career background directly impacts your business?

Yes, I have a business background and paired it with my creativity to build a successful business.

What are the main roadblocks or challenges you experience when starting your 

business? If any, what are your current challenges?

The main challenge was building the clientele and figuring out pricing, systems, and processes to streamline and ensure the business runs smoothly. The current challenge is scaling and growing to the next level.

What are the next steps for your business? What do the next five years look like?

In the next five years would like to be acquired and become an investor in other minority women businesses.

What advice would you give to other entrepreneurs?

Stay focused and consistent because regardless of what it looks like it’s working just have to stay the course. Entrepreneurship is a daily exercise of your faith.

 

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