Founder Pass

Founders Day

Founders Day is dedicated exclusively to Black women founders of scalable businesses and tech companies. The day encompasses panel discussions with seasoned founders, workshops including growth strategies, and one of a kind experiences exclusively for founders.

Located at Penn Pavillion, 401  7th Ave, New York, NY 10001

8:00 - 9:00AM

Registration & Breakfast

9:00 - 9:45AM

Black Women Talk Tech & Sponsors Welcome, Keynote & Host Intro

Tina Eskridge

9:45 - 10:45AM

Creating A Successful Product Launch through Digital Marketing

The difference between failure and glowing reviews for a new product launch all boil down to one thing, preparation. Designing and launching a product includes a solid digital marketing plan that will get your product in front of the right audience at the right time. While there’s never a guarantee that a new product will be successful in the marketplace, properly preparing for and timing your launch can make your product debut a success or a flop.

Maisha Walker

9:45 - 10:45AM

Sales Workshop: Accelerate Your Sales Team For Hockey Stick Growth

Hockey stick growth is a term often used to describe the explosive growth of a startup. Most startups struggle to create a plan of action to be ready for this stage of their company’s growth. Here are some strategies to ready your sales team for when everything changes and the huge uplift occurs. 

Simmone Taitt

10:45 - 11:00AM


11:00 - 12:00PM

Protecting Assets: How to Create your IP Portfolio

Intellectual Property is often the most valuable asset of a technology startup. An IP strategy should naturally be a part of the growth process for all founders as many discover that protected intellectual property can be essential to obtaining venture capital funding or even preventing competitors from racing ahead or unfairly competing. What are the essential IP strategies that all founders should implement for their startups?

Danielle Toaltoan DWT

Elisha Thompson

Bärí A. Williams

Andrea Evans

11:00 - 12:00PM

Money In The Bank: Scaling Your Operations with Acquired Funding

You’ve pitched, closed several VC meetings and finally got the golden ticket. Now what? What are some diligent and prudent steps that every tech founder should take in creating a strategic plan to spend their newly acquired funding in the most optimal way to scale their companies? After all of your hard work, the check is finally in the bank. What now? Let’s discuss the diligent steps that every tech founder should take in creating an optimal strategy to scale their companies with acquired funding.

Philana Patterson

Crystal Etienne

Mandela Schumacher- Hodge Dixon

Kristina Jones

12:00 - 1:30PM

Lunch: Chapter of The Year

Jacqueline M. Baker

1:15 - 2:15PM


To Be Announced

2:15 - 2:30PM


2:30 - 3:30PM

Unexpected Glitches: Motivating Early Developers

You’ve finally found someone to help you get your ideas on paper and your MVP completed. What happens when your golden child becomes a problem child? In what ways can founders effectively communicate with developers when there are cultural challenges or communication hurdles and when should founders part ways with their current developers?

Pauleanna Reid

Bria Sullivan

Courtney Caldwell

Ugwem Eneyo

2:30 - 3:30PM

AI: Transforming Your Business With Artificial Intelligence

Most businesses are infusing AI into apps making them smarter, intuitive, and customized to provide better user experiences. This is crucial to build customer loyalty and give your business a competitive advantage from other businesses. Microsoft will illustrate how any tech founder can use Pre-built AI services and how founder can built their own AI solutions to integrate with existing applications for any scenario.

Ruth Yakubu

3:30 - 3:45PM


3:45 - 4:45 PM

The Raise: How Black Women Invest

Despite the dismal number of venture funding going to black female founders, there are black women investors who are spearheading the much needed movement of changing the current narrative. Get keen insight from three female investors who are normalizing and accelerating the success of female founders to build more prosperous and equitable futures.

Maci Peterson Philitas

Maria Velissaris

Stefanie A. Thomas

Monique Idlett Mosley

3:45 - 4:45 PM

SAP: Enterprise Sales & Go-To Market Best Practices

Landing the Fortune 2000 as enterprise customers is a challenge to get right, but for those companies that do, this is the key to growth. Learn best practices from two founders who have been doing it and how they have partnered with SAP to further their growth.

Vanessa Liu

Rhoden Monrose

Judith Williams

Kishau Rogers

4:45 - 4:55PM


4:55 - 5:40PM

Get To Know Walmart

At Walmart, we believe we’re at our best when we promote diversity across our supply chain. For our suppliers, working with Walmart means access to the 275 million customers who shop our stores around the world each week. For us, supplier inclusion means delivering better products and a broader selection to the communities we serve. We encourage diverse companies to explore new possibilities with Walmart.

Dawn Norvell

Marquita Brown

5:40 - 6:00PM

Closing Remarks